And that’s love on both sides of the fence.

The consultancy works hard because it’s driven by a deep belief in the idea and a desire to see the journey through. Start-ups aren’t about the dollar (or dirham) figure – there really isn’t much at the beginning anyway!

The start-up founder is invested because their business is quite literally a product of their love. A start-up is the result of vision, passion, and self-driven motivation. It’s either all or nothing.

But just like love, this journey can be unpredictable. It can end up in a sob-inducing hurtful breakup – maybe even a pleasant amicable one. Sometimes, when everything goes just right, it’s a marriage made in heaven.

I’ve been on both sides of the relationship and even though it’s not an easy ride, it’s that chance of success that makes it worth it.

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