Getting old, or I guess I should say older, is never a fun process. I am reminded of this every time my kids talk about something that is a struggle and a half to understand, or when I have to Google something for the umpteenth time. It’s not really about being from an older generation, but rather about the fact that there seems to be a whole new wave of people that have a sixth sense or a third eye for the technological realm that I have been stuck knocking on the doors of. Sometimes heaven seems easier to get into.
But this particular frustration has now become noticeable at work. Technology, from infrastructure to social media to functionality, has taken over our world. It’s no longer about whether or not I pick the right words to get my message through. It’s about how it looks, how the interface feels, how it captivates. And sometimes that’s just beyond me. I can conceptually control all of these things, but I can’t translate them into technicalities. I guess I’m fortunate that I operate under the classical method of division of labour and I can employ some fantastically talented people to handle the acronyms that escape me.
That doesn’t mean it doesn’t irk me. It doesn’t stop the that gentle but persistent nagging worry that us, Comms people aren’t in touch enough with technical trends or issues. The learning curve is steep and admittedly my training hasn’t been in this field.
After speaking to one of my friends, Nicola Brown, I found that she also echoed the same concerns. For her in particular, it’s the trends in social media and coding that pose the biggest worry. Nicola’s concerns, like mine, aren’t just jolts to our sense of self but also financial concerns. “Do we need a basic knowledge, so we aren’t ‘ripped off’ by the techies and all their jargon? Do marketeers need to know (coding) when using suppliers?” she said.
Keeping up with the times is understandable, but sometimes this race doesn’t seem the most fair. It’s like we’re standing there waiting with all our presentations and strategy and experience, but the whistle has already been blown.
Nevertheless, I’m not one to quickly accept defeat. I can have my qualms and still admit that technology is a necessary part of our evolution, both personal and professional. Being my own boss has aided making this process a little less steep. The learning is now on my own terms and I have a wonderful team that helps make things more digestible and consequently quicker. The world may be divided into techies and non-techies, but every day I’m a little closer to bridging that divide.